With the glimmer of spring just around the corner, we thought it a good time to write to you with some of our news, which includes a new campaign and details of how our loyal supporters are helping keep the charity doing what it does best; raising awareness and vital funds for melanoma research.
Our new campaign, which targets gardeners, is fronted by Charlie Dimock and officially supported by Alan Titchmarsh, The Garden Centre Association, The National Allotment Society and The Professional Gardeners Guild.
Research has revealed that men over the age of 50 are at the highest risk of developing melanoma; the most dangerous form of skin cancer. In men, the disease appears commonly on the back, head and neck, in areas hard to spot, contributing to a later diagnosis than in women, making their condition harder to treat.
Watch Your Back! urges men to review their sun protection habits and get their backs checked regularly for the warning signs of skin cancer. The campaign features ‘The Gardeners Sun Safety Code’; a set of guidelines written Mr Sam Orkar, skin cancer expert, offering tips on sun protection, how to check skin for signs of change and what to look out for.
The information, which will be promoted via a national media campaign from the 28th April, will be available on-line and promoted in all GCA garden centres from 30th April.
We are organising a national tour of 9 of the largest regional garden centres over the Bank Holiday weekend, where we will be giving out advice and over 3,600 bottles of Ladival SFP50+ sunscreen to customers. This has been kindly supported by Roche and Bristol-Myers Squibb.
Are you the UK’s Smartest Gardener?
To compliment our campaign, we are launching a new, exciting fundraising initiative (because without funds we cannot survive!) Gardeners are being challenged to pitch their knowledge and nerves against the UK’s smartest horticulturists by entering The Great 60 Second Gardening Quiz, sponsored by Spear & Jackson. Simply answer as many gardening related questions as possible against the clock to find out what type of expert you rank as.
We have an amazing and very generous prize bounty from Spear & Jackson, Thompson & Morgan, Ladival sunscreen and the RHS. Each entry requires a £1 on-line donation with all proceeds helping raise awareness of melanoma via the Melanoma Patient Conference and funding vital research via The Royal Marsden.
Alison Jilks is raising money for us again, with sponsorship for the London Marathon later this month. She raised £735.00 last year from sponsorship in the Thames Path Challenge… thank you so much Alison!
J Walter Thompson donated £260.00 from their Employee Lottery; a fantastic initiative where employees donate £1 per month and then nominate their chosen charity for this to be drawn randomly and the sum matched by the organisation. We were nominated by Jenny Busby, for which we are really grateful.
ASDA Castlepoint in Essex donated £50.00 to the charity after we were chosen as runners up in their Green Token Charity Scheme, running through January and February.
Leeds United supporters have again risen to the challenge and raised £130.00 from the sale of merchandise; a regular donation that is made in the memory of their conditioning coach, Bruce Craven who died of melanoma.
We received a donation of £1,000 from the Trail Running Association (TRA), which was formed at Harry Townsend’s house in 1991 and has become the major off-road running organisation in Britain. It was formed from the legendary 80 Miles South Downs Way Run (SDW80), where for almost twenty years 500+ runners raced eighty miles over the rolling South Downs from Petersfield to Eastbourne. Harry was Race Director (and ‘inventor’) and Myfanwy was in charge of the immense finishing village at Eastbourne.
The SDW80 was a legend and Myfanwy was loved by all the runners, who knew her so well and donated this money in her memory.
Thank you to ALL our loyal supporters; without you there would not be a charity and would not be able to fund research and roll out such worthwhile campaigns. If you wish to find out more about what we do visit www.melanoma-fund.co.uk