We are proud to have recently developed two major awareness campaigns, aimed at two high risk niche groups. We have worked hard to build these campaigns, carefully forging relationships with various governing bodies, corporate businesses and building support from celebrity ambassadors. We constantly monitor and adapt our campaigns to ensure they are value for money, effective and targeted. Our aim is to ensure that we continue to strive to reach a wider audience, create impact with messaging that is simple, focused and targeted.
Our work depends on personal involvement and donations, so please have a read though on the tabs below – maybe you can help us?
We launched Watch Your Back! in 2016 to raise awareness of the importance of sun protection and early detection of melanoma to everyone, but specifically men over 50 who are at the highest risk of developing the disease. This summer our support has grown, and with a team of 7 celebrity gardeners the Garden Centre Association, The Professional Gardeners Guild and The National Allotment Society we are promoting our campaign in over 180 major garden centres.
Launched in 2014, the Outdoor Kids Sun Safety Code is now supported by over 120 National Governing Bodies of Sport, outdoor activity groups and key sporting individuals. Our aim is not only help outdoor activity leaders improve their provision of sun protection to children, but to ensure young sports people learn for themselves the importance of applying and reapplying sunscreen and other forms of sun protection at an early age.