Melanoma is the fastest rising cancer in the UK. A study released today by Public Health England states that hospital admission for the treatment this most deadly type of skin cancer have risen by 30 per cent in the last 5 years.
To tackle this problem at source, this year the Myfanwy Townsend Melanoma Research Fund set up the Outdoor Kids Sun Safety Code, joining forces with TV Presenter Julia Bradbury and partnering with the Association for Physical Education, sports coach UK and the Youth Sports Trust, to ensure that all who work outdoors with children keep them safe in the sun.
The initiative consists of a FREE resource bank was devised after recognising that no such guidelines exist for those who work with children outdoors. The charity has been hard at work generating support from over 40 National Governing Bodies of Sport, outdoor groups and associations who have been promoting the initiative to all their members.
Says Harry Townsend, founder of the charity, “This year has been a real eye opener for us; after working with a number of groups and associations, discussing sun protection and what was and is currently in practice, we are left appalled. Parents and all those who work with children need to take sun protection more seriously. We will be adjusting our guidelines to help introduce sun protection practices next year instead of enhancing them – a statement which speaks volumes.”
We believe that targeting children’s attitudes and behaviour at a young age, especially through respected coaches, teachers and leaders, will encourage good habits which will last a lifetime and ensure that the figures quoted today by Public Health England start to fall.
For further information visit www.oksunsafetycode.com.
JOURNALISTS: We are happy to provide a spokesperson to discuss these new findings – please contact Michelle Baker on 07989551046.