Kev Jefcoate is an RAF veteran as well as an accomplished board director. He brings over 25 years of international sales & marketing experience to the charity, including in-depth knowledge of communication compliance.

An experienced press/keynote speaker and past president of the European Media Manufacturers Association, Kev is familiar with working with blue chip companies, such as Mitsubishi Chemical and Hewlett-Packard, as well as a wide and diverse range of SME’s and latterly start-up organisations.

He is passionate about people, with a strong track record in managing, motivating, and developing cross-functional teams to produce results. His ongoing mission is centred around contribution, and through his relevant industry contacts and personal interests, is keen to develop potential partners and sponsorship opportunities, helping expand the charity’s campaign reach.

Kev is the author of STEAM, a book that explores the processes for marketing that he has been using for the past 20 years, with both blue chip and start-up organisations, leading to many successful campaigns and product launches.