Watch Your Back! (and our new website…)

24 Mar 2021   |   Michelle Baker

Although it’s been a tough time for everyone, the Melanoma Fund has been working hard during the COVID-19 lockdown to ensure everything we do creates maximum impact against melanoma and other forms of skin cancer.

As well as launching with a brand new website, which will house all our prevention campaigns in one place, we have been working with an incredible team to refresh each campaign, ensuring our resources, support and communication platforms offer us the best opportunity to expand into each sector. Using the latest developments in technology each campaign will also be easier to implement, encouraging greater awareness.

Watch Your Back!

The Watch Your Back! campaign for gardeners has been completely overhauled for 2021! Whilst retaining all existing ambassadors and supporters, we have included an accreditation element and an expanded reach, helping create an even bigger impact on skin cancer in horticulture.

Over 370 garden centres, 9 leading gardeners, and 6 major horticultural organisations currently support Watch Your Back!, devised in 2016 by the Melanoma Fund. This year, with the additional backing of the Horticultural Trades Association (HTA) and the Garden Industry Manufacturers Association (GIMA), the charity aims to seed sun protection deeper into horticulture, inviting garden centres, nurseries, and landscapers to become Sun Protection Accredited.

Get involved

Accreditation is free, open to all in the industry, and can be achieved by implementing 5 pledges, designed to keep customers and staff aware of the risks of skin cancer, with timely reminders and advice, designed to educate, and improve sun protection behaviour. Involvement can enhance existing advice, or be implemented as a stand-alone resource.

Accreditation can be achieved from 3rd May, by visiting and then pledging the following actions.

  1. Appoint a ‘sun pro advisor’ to review, distribute and monitor the campaign.
  2. Add a sun protection statement to staff ‘health and safety regulations.
  3. Display awareness posters and share sun protection tips and skin cancer facts.
  4. Consider making sunscreen freely available in dispensers for staff, and retail for customers/visitors.
  5. Display the accreditation logo and certificate and promote the Watch Your Back! campaign on websites and socials.

Exclusive deal

To support and encourage the availability of sunscreen, the Melanoma Fund has partnered with Lee Brothers to offer refillable sunscreen dispensers and 100ml bottles of Stokoderm SPF30/50 in an exclusive deal for Sun Protection Accredited members.** There are no minimum orders or delivery charges, and for every unit sold, a donation will be made to the charity, to keep the campaign expanding.

Says David Stevens: “Having been an international garden designer for the past 50 years, I’ve spent most of my working life outdoors, suffering preventable sun damage as a result. Therefore, I support the Watch Your Back! campaign. Sun Protection Accreditation will inspire the industry to work in unity, encourage everyone to cover up and face the risks, at the right time, in the right place.”

Watch Your Back! is partnered with the Horticultural Trades Association, the Garden Centre Association, the Professional Gardeners Guild, the National Allotment Society, the Garden Industry Manufacturers Association, and the Association of Professional Landscapers.

BBC Morning Live gardening presenter Mark Lane says, “I urge all garden centres and nurseries to involved, as together we can really punch home the fact that skin cancer is avoidable, but only if we take sun protection seriously”.

The new website will launch on the 3rd May. For further details contact

This article also appears on the following websites:

HTARead Article

Garden ForumRead Article

Horticulture WeekRead Article (subscribers only)