The Melanoma Fund welcomes new trustee

01 Jan 2021  |   Michelle Baker

The Melanoma Fund is one of only a handful of charities in the UK driving awareness around melanoma and other forms of skin cancer, which it achieves via four national campaigns, all widely supported within each sector.

The charity has been building steadily, fine-tuning its approach, recently changing its name from the Myfanwy Townsend Melanoma Research Fund, and streamlining its objectives to focus specifically on sport and outdoor recreation. The charity is now set to expand to a whole new level, with the announcement it is being supported by an exciting addition to its Board.

Daniel Price is not averse to creating success. He co-founded My 1st Years and helped develop the business into a very successful children’s gifting brand, making it the ‘go-to’ for the special milestones a family may encounter in their lives.

This year he launched The Alberti Group, a consultancy helping small businesses and entrepreneurs, explore and act on opportunity with the philosophy is that ‘growth is industry agnostic’, working in a variety of sectors, helping clients continuously adapt to the changing customer landscape, and maintain positive momentum towards the goals.

Daniel lost his father to melanoma at the age of 13, so is acutely aware of how melanoma can adversely affect families. As a parent now himself, he is keen to do something positive for a future generation and has joined the Melanoma Fund, bringing with him equal amounts of passion and expertise.

He will be working purely within an advisory role, to help the charity navigate through the next phase of its growth, building its associated campaign with a value that can scale and says:

“I have been keeping close tabs on the charity for a few years now and can see so much potential for growth. My aims fully align with the charity, and I would like to help create more noise around melanoma and help others either avoid this terrible cancer or at least detect it early enough to save lives. I have been researching the US Melanoma-based charities and believe that there is a lot we can learn in terms of scale, how they go about their fundraising, and possible ways to partner with one another.”

The current environment is harsh for any small charity, however, the fact that melanoma incidence rates are projected to rise by 7% in the UK between 2014 and 2035, to 32 cases per 100,000 people by 2035, now is surely the time to create more awareness in the sports sector.

For further information on the Melanoma Fund visit