Crown Golf agrees to Slip! Slap! Swing! this summer

21 Aug 2020   |   Michelle Baker

Crown Golf has today announced that it will be lending its support to Slip! Slap! Swing! – a sun protection campaign for golf, tackling the issue of skin cancer in the sport. With a new report published this week, revealing that rates of melanoma have more than doubled in the UK in the last 30 years, this could not have been better timed.

Crown Golf will have all 8 of their clubs signed up to become Sun Protection Accredited, a scheme which was launched Melanoma Fund this year. With over 150 clubs signed up, and backing by every major golf organisation, the campaign also boasts a team of golf industry ambassadors, working together to create a major impact on skin cancer; a preventable disease, mainly caused by over-exposure to the sun.

Says Michelle Baker, CEO of the Melanoma Fund;

“We are delighted with this news. Crown has some of the most beautiful and popular courses in the UK, and this move will help us reach thousands of their members and staff and will help inspire other likeminded organisations to also take action.

It has been a challenging time for all in golf this year, however, despite this, we have had an amazing response from the industry. We have positioned our narrative in a positive and educational way, making this a progressive campaign, encouraging everyone to get out and play, but in a sun savvy way!”

Sun Protection Accreditation

By signing up, golf clubs can effectively enhance awareness around sun protection and skin health, in a way that is easy to implement, benefitng the heath of their members and staff. Involvement is free and all assets are supplied, and with the help of an ambassador in each club, awareness is driven from within. To qualify as a Sun Protection Accredited club, there are 5 actions that are required:

  1. Nominate a Sun Pro Ambassador
  2. Add a sun protection statement
  3. Display awareness posters
  4. Ensure sunscreen is available
  5. Display the Sun Protection Accreditation logo and certificate

Says Stephen Towers, CEO of Crown Golf;

“We are pleased to be supporting the Melanoma Fund with their mission to enhance greater awareness of this now fastest-rising cancer across the UK. At Crown Golf we recognise that we are in a position to help grow the awareness of skin cancer, and more importantly, we can help our customers understand how they can protect themselves, and encourage them to take the right actions to help prevent the spread of this devastating cancer.”


The charity has taken on a team of golf ambassadors made up of golfers, caddies and top industry experts, all helping spread awareness. All participating clubs will receive free sunscreen and promotional support in promoting their work, to help keep them motivated and throughout the summer.